Stuff I Love

This is a small selection of some of the online marketing tools I am currently working with and recommend. Some of these contain affiliate links meaning I receive a small payment at no cost to you. I update this page regularly and I'd love to hear any recommendations of tools and digital marketing software that you use!

Planning & Scheduling

Metricool is easily the best and most straightforward scheduler I have ever used. 

I also like Planoly for Instagram scheduling. 

Websites & Landing Pages

Unbounce  are the best converting landing pages (trust me - you DON'T want to be running your ads to your website!) for me so far. 

I built this site (the one you're looking at right now!) with Wix.

If you're tech savvy and don't mind coding then have a look at Envato for hundreds of sites you can buy and adapt.. There's a whole bunch of other useful downloads on the site too.

Leadpages are my go-to for a simple marketing funnel. I find their templates simple and intuitive meaning I can build integrated landing pages, email responders, and pop-up website boxes in a third of time it has taken me with other software. 

Learning

"Ogilvy on Advertising" by David Ogilvy is still the best book most of us will ever read about advertising! 

Facebook Blueprint is Facebook's own FREE course which will teach you every possible thing you need to know about the platform. 

Anyone who is interested in human behaviour should think about reading Nudge and Influence, the Psychology of Persuasion (this one's a classic!)

I come from a copywriting background and Joseph Sugarman was a hero to my old team! His book (linked) is full of little gems.

Design & Picture Editing

I haven't used another design app since I discovered Canva. There is a free and a pro (paid for) version. The pro one allows you edit photographs, remove backgrounds etc.